Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Within the XVI April International Academic Conference, HSE hosted a symposium that is joint of international Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to market cooperation that is academic scholars employed in the fields of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The guts for Sustainable society & provider of Yonsei University and Korea Economy & Management developing Institute were lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers associated with the occasion. Professor Kim explained that the symposium had been conceived through the 2014 Global Marketing Conference in Singapore. a unique session called Marketing in Russia had been arranged, primarily by teachers from HSE, also it had been thought that it could be a good concept to keep a joint symposium at HSE in Moscow.

‘For GAMMA, it’s the ever that is first to arrange scholastic tasks in Moscow. The theme of our joint symposium is Russian and Asian perspectives in advertising and administration,’ said Professor Kim.

The location of Russian advertising is extremely strong in business-to-business advertising. Korea has lots of advertising scholars learning not merely B2B, but additionally consumer-to-business and aspects that are especially business-to-consumer. Which means that there was huge prospective to generate research that is joint and also to cooperate with one another

Professor Ko stressed that the symposium happens to be really successful and a good step that is first fruitful cooperation. ‚We’ll continue collaborating on seminars and magazines. We now have international advertising in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to engage. You want to own more individuals from Russia. We publish two journals that are official Taylor and Francis located in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion advertising, and then we want to ask more Russian scholars from HSE – there are numerous capable scholars right here – to the editorial review board. We aspire to introduce more Russian marketing research to your globe. We might be thrilled to have significantly more submissions from HSE and marketing that is also russian in general’.

Professor Ko included there are intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that could add exchange that is various and perchance double-degree programmes, especially in the location of fashion and luxury marketing, that is certainly one of Professor Ko’s aspects of specialization.

Professor Ko views two challenges that are main marketers today. First, you will find technology problems. Social internet marketing and ecommerce affect our lifestyle that is everyday and degree, which inevitably influences company. Second, you can find ecological problems additionally the issue of sustainability. Several documents on sustainability marketing were presented in the symposium. Recently in Korea, serious smog originated in China because of its increased activity that is industrial. Organizations should always be in charge of these problems but during the time that is same it is critical to think of business sustainability and also the important thing, he thinks.

Zpět na výpis